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Bridgestone ECOPIA EP100 has become the first tyre in Australia to be endorsed by leading environmental foundation Planet Ark, renowned for its numerous successful campaigns such as National Tree Day and Cartridges 4 Planet Ark.

"Planet Ark endorses the ECOPIA EP100 range of tyres as they will save fuel, thereby reducing greenhouse gas emissions and air pollutants," said Rebecca Gilling from Planet Ark.

"Choosing ECOPIA tyres is a simple way that Australians can reduce the environmental impact of their driving activities while saving money."

>> Download the Ecopia Brochure

>> Ecopia on Planet Ark